Owning vs. Renting

To own, or not to own. “Isn’t buying a house risky?” you ask. “Why shouldn’t I just rent instead?

You’ve heard the horror stories about underwater mortgages, subprime lending and foreclosures. Don’t be scared. Owning a home is part of the classic American dream for reasons that are as sound today as ever.


For many people, their home is their biggest financial investment. When you pay your rent, kiss that money goodbye forever. When you pay the principal on your mortgage, you’re really paying yourself by building equity in your investment. Building equity in one of Atlanta’s intown neighborhoods is a smart choice. Atlanta Beltline, Ponce City Market and new streetcar have created a buzz not felt since the Olympics.

Tax Deductions

On April 15, you’ll actually look at your mortgage and smile. The interest you pay on your home loan is tax deductible. The same goes for your property taxes. Your rent, however, is not tax deductible. Nice try.


Your home is exactly that…YOURS! You can cover the outside in art (See Reynoldstown). You can build a sculpture in your front yard (See Inman Park). If you can dream it, you can do it. It’s the Atlanta way.